What Is Your Intended Message?

By Sandra K. Ziebold

Everyone can keep things more simple by determining intention.  In all of your endeavors staying focused on your goal or message will keep you on track toward your purpose.  You don't want to drift into waters that are counterproductive toward your goal or message.  Knowing clearly what your trying to achieve is motivating and keeps you engaged and invested.

The goal for artists is typically to have their completed work creatively convey a message that emotes. 

Once you are clear on your intended message then seek the correct partner source.  To make good use of time and to improve your chances for success seek a gallery, label, publisher or other appropriate source that resonates with your creative message.  As well if you are a gallery, label, publisher or other source then ensure you are identifying and courting the appropriate message provider for your venue.

In last weeks guest post by Lisa Bick, she shared with us the intended message behind her work. 

"My paintings depict the aura of life and art -of loss, desire, longing and death, memory and fragments of information."  -Lisa Bick

Personally my work takes many forms, among them photography, writing and mixed-media painting and it resonates from a realist perspective with a focus most often on simplicity, nature and the environment.  The intended message behind my work is exploring realism and conveying life's complexity, simplicity and reality to inform and inspire others.  Here is a whimsical piece...

Beauty of a Moss Covering
Excerpt from Reflections of Nature a visual and literary collective work.  © Sandra K. Ziebold

Beautiful carpets of moss are along my chosen path today.  Intensely green the feathery-plush covering is thick and obviously has found a favorable reproducing location.  The coloring is a vast contrast to the twigs and other plant life nearby.  I embellish the idea that the rock under the blanket feels very snug.  Spattered about...on both sides of the path the coloring of the moss dances in and out of view.  Suddenly a rain shower descends upon us.  It is as if we are being entertained with a drum solo.  As the rain makes its way among the trees and plant life it impacts at different rates and strength.  Flooding the path with a drip, plunk, thud the rain seems to have a rhythmic song all of its own.  The dancing moss and drumming rain drops make my walk an invigorating experience.  By the paths end I feel as though I have been wrapped in a quilt and have been serenaded by a magnificent drummer.  The way that nature can touch our very core, and make us forget anything troubling for awhile, is a marvelous gift.

People are more invested when they have a purpose...
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Sandra Ziebold is an Artistic Leader and the Creative Business Owner of Ziebold Imagery.   Ziebold Imagery —creatively directs and provides services to clients meeting their needs for creative team direction, graphic design, fine art, image consistency, strategic marketing and communications, and win-win partnership services collaboration agreements.