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By Sandra K. Ziebold  This infographic will help your creative team stay on task and will provide a quick reminder of what is needed. Follow these key simple steps to come up with a clients brand mantra. Creating a clients brand mantra is basically a simple four step process: define, describe, determine and then put it all together in 5 words or less. Define the clients emotional appeal; how do people feel about and benefit from the client. Describe with clarity what or who the brand is for; who/what entities find it appealing. Determine what makes your client unique. Draw from your list and draft a short phrase that communicates clearly who your client is; this is your clients new brand mantra. The brand mantra is not the same as a tagline. It should resonate internally within an organization and be the guiding force for decisions and strategy; something returned to again and again. I designed this infographic using GIMP about a year ago and thought I'd pull it out and re-share. I hope you find it helpful, use it and share it.  RELATED ARTICLE: HOW TO CREATE A POPULAR INFOGRAPHIC - FEATURED ON CREATIVE BLOQ RELATED ARTICLE: TOP FREE TOOLS FOR CREATING STYLISH & EFFECTIVE INFOGRAPHICS - FEATURED ON JUST CREATIVE  Sandra Ziebold is an Artistic Leader and the Creative Business Owner of Ziebold Imagery. Ziebold Imagery —creatively directs and provides services to clients meeting their needs for creative team direction, graphic design, fine art, image consistency, strategic marketing and communications, and win-win partnership services collaboration agreements.
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